• 133 pieces of coverage including 80 in national media
• Extensive broadcast coverage on ITV, BBC, C5, Sky News,
• Successfully neutralised negative story about former BAAPS president
BAAPS is the trade body that promotes excellence and safety in aesthetic plastic surgery. Spider won the pitch to handle the high volume of media requests, whilst proactively generating opportunities to tell positive stories about the sector. It also briefed Spider to totally revamp its brand and presence on social media.
The Agency began by recrafting the narrative for BAAPS and restructured the press office to capitalise on breaking news about plastic surgery, as well as being recognized as the authoritative voice on plastic surgery. The included advising on launching BAAPS own audit figures, which secured considerable national exposure.
BAAPS presence on social media was significantly realigned to have a new look, feel and content strategy that sought to highlight the many benefits plastic surgery brings to society.
An emotional subject carefully handled with confidence by the Agency, just what the doctor ordered
BAAPs – a Spider client just going into year 2