London Dock - Promoting London Abroad


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St. George is a leading mixed-use property developer whose residential schemes lie at the heart of some of London’s most prominent regeneration projects. When we were briefed on launching Emery Wharf, part of their sizeable London Dock development in Wapping, to the media in Asia, we took the opportunity with both hands.

Drawing on experience with our PRGN partners, we were able to build the St. George brand within the international media, helping to generate enquiries and ultimately drive sales from overseas purchasers.

Following on from a successful campaign across key cities in China, as well as Hong Kong and Singapore, we have since gone on to launch Cashmere Wharf, one of the premium phases at London Dock, with similar launch programmes across Asia.

Our outreach for both projects gained significant traction throughout different sectors of the media, from property-specific, to finance and lifestyle, who were particularly interested in attending the dedicated roadshows held by the sales team. We also carried out proactive press outreach with several UK-based foreign language publications, helping to build brand awareness with international purchasers based here in London.