Pieces of coverage
Throughout 2018, Peperami ran an on-pack promotion for 2-4-1 tickets to Thorpe Park and Alton Towers Resort. The integrated campaign ran across TV, OOH, PR and Social, the last two elements being Spider’s remit.
Highlights from the campaign
• Winning 6 Gold and 3 Silver IPM Awards
• 50,550,000 total impressions
• 5,042,468 16-34 unique year old males reached through advertising
• 3,454,452 unique Mums reach
• 72,012 website clicks
• 11,933,326 influencer impressions
Gold medals aren’t really made of gold. They’re made of determination, and a hard-to-find alloy called fearlessness – Spider has that in droves.