The crema the crop - Union Coffee


Pieces of coverage

.8 bn

Coverage reach


Return on Investment

Union briefed Spider to help it retain its position as a pioneer in the coffee industry, nurturing existing and helping create new relationships with the trade and by positioning it as a craft business with a keen eye on sustainability.

The Agency’s recommendation was to extend Union’s position as thought-leaders in all things sustainable, particularly its founders Steven and Jeremy. In doing so, Spider helped Union achieve a louder voice not just in the coffee market but beyond, showing that a craft business could indeed be scaled

Successes included over 30 one-to-one interviews with the co-founders leading to full/half-page coverage in the Financial Times, The Times, The Sunday Times, Independent and The Sunday Mail. The campaign is directly attributable to helping Union win a Queen’s Award for Sustainability, being listed within the Sunday Times Fast Track 100: Ones to Watch and being chosen to supply the coffee for First Class and Business travellers on British Airways.

Union … coffee that can turn a casual chat into a proper conversation.