Combined accounts reached
Average engagement rate (Industry average is 0.48%)
To celebrate their 115th anniversary, Typhoo unveiled its latest redesigned logo and packaging, and appointed Spider to cause a stir on social.
As the milestone approached, Spider launched an engaging throwback social media campaign that took UK tea lovers on a virtual trip through Typhoo’s heritage since 1903. From art deco posters to vintage footage and celebrity commercials, followers on social stepped back in time to step forward, returning to Typhoo’s new look reveal.
Spider understood the reverence and value of the brands history and its iconic status in British tea drinking. The simple but highly effective creative strategy made full use of this history and brand power to deliver the guaranteed results quickly and measurably.
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The kettle’s on.
TYPHOO – a Spider client for 3 years and counting!BACK TO OUR CASE STUDIES