With a track record for odd-ball creativity and a drive for guaranteed big results, our dedicated consumer lifestyle and not for profit team relish the opportunity of making memorable campaigns that give products, causes and services maximum head room.
From pop-up events with top journalists to engaging experiential activities, from organising high-profile partnerships to sourcing celebrity ambassadors, we thrive on diversity. Our client experience ranges from health and fitness, men and women’s lifestyle, not-for-profit, charity, CSR, tech and sports. Using integrated PR, social and digital channels, we create tailored strategies alongside fearless creative solutions that deliver validated commercial returns.
We are particularly proud of our successes with clients in the third sector. Whether it’s through our media output or fundraising initiatives, our guarantee is especially valuable. There is no chance that money is EVER wasted.
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CIRCULATION OF A PIECE OF COVERAGE ON MSN
Enterprise Ireland is the Irish Government agency responsible for supporting Irish businesses in the manufacturing and internationally traded service sectors. It is also the third-largest seed investor in Europe. Its mission is to enable Irish businesses achieve global success and realise their ambitions on an international scale. Enterprise Ireland appointed Spider to strengthen and grow its clients’ export base to the UK.
Especially important given the seemingly never-ending uncertainty around Brexit, there needed to be a focus on providing greater support to those ‘Brexit exposed’-sectors, as well as supporting companies where opportunities in the Brexit process might arise.
The Agency’s Enterprise Ireland team strongly promotes the ‘Irish Advantage’ and has built a clear and cohesive narrative on the power of Irish talent, innovation, and ambition. This has been focused at UK buyers in key sectors to support sales potential while sustaining and helping grow UK contracts.
Bringing commercial thinking in all it does, Spider has become a valued part of the Enterprise Ireland business proposition
ENTERPRISE IRELAND – a Spider client for 2 years and counting!
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PEOPLE REACHED IN THE FIRST TWO MONTHS
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The Royal Merchant Navy Education Foundation (RMNEF) offers support including contributions towards school or university fees, living expenses and books whilst in fulltime education.
RMNEF asked Spider to help it connect with families of those who’d served in the merchant navy The Merchant Navy once ruled the waves but had become the forgotten sector over recent decades. Our mission was simple: put the Merchant Navy back on the map and raise awareness of the unique issues facing Merchant Navy families.
The campaign objectives were to: Drive potential beneficiaries to the RMNEF website. Remind the UK about the historic and present-day importance of the Merchant Navy, be an advocate for all Britons who are struggling to provide the best education for their children Abiding by the motto “Education Is The Foundation”, since 1827 the RMNEF has helped thousands of ‘Foundationers’ achieve their educational and career-led goals.
To do this we devised and wrote The Bridge Report – a hard-hitting look at the challenges facing the sector and those who worked within it.
An old Merchant Navy saying is “Life’s roughest storms prove the strength of our anchors.”. The Agency made sure the foundations message was anchored strongly in the minds of it’s audience
Spider’s scope of work aimed at positioning DEBRA as lead charity in the space, building relationships with key media, influencers and external stakeholders.
Spider devised a strategy which focused on raising awareness ahead of the conference, generating coverage and driving attendance.
DEBRA, a national charity supporting people suffering from Epidermolysis Bullosa (EB) appointed Spider to launch its first global congress.
This ground-breaking, first ever, worldwide gathering for the ‘Butterfly Children’ as suffers are known – will bring together all the global know how on EB research, clinical management, and the EB Community.
By pooling this understanding across the key stakeholders will give guidance to professionals engaged in the specialised field and help in the development of strategies for research, regulatory issues, funding, and roll-out in healthcare communities.
See more and choose to donate CLICK HERE
This subject is emotionally difficult, and the challenge is tough
DEBRA UK – a Spider client for 1 year and counting
Crisis Management – CONFIDENTIAL
Click to read more about our crisis management service
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RETURN ON INVESTMENT
Sustainable leak and period proof undies and swimwear brand appointed Spider to handle the launch in the UK. A well-established company in its native Australia, Modibodi was looking to make the same splash in the UK and drive ecommerce with its new co.uk website.
The brief was to reach the women’s lifestyle media, influencers and bloggers to trial and review the range. The Agency did this by engaging with the UK female by creating a platform for discussion on sensitive subjects and sustainability issues connected to women’s lifestyle.
Modibodi invested its entire marketing budget with Spider and undertakes no above the line activity, such is its confidence in getting the right of level of media traction and in the Agency’s ability to deliver stellar results which have helped deliver double digit growth
Working with influencers, creating media events to showcase the products and securing blogger review to build SEO is all part of the Spider brief. Spring 2019 saw the launch of RED, the sister brand of Modibodi for teens and tweens with the Agency driving a back to school and mummy influencer campaign.
Proving that a brief brief can also be very long term
Modibodi – a Spider client for 18 months and counting!
Total campaign impressions
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Helped to raise
Founded in Australia, the MS International Federation wanted its Kiss Goodbye to MS campaign to expand globally and appointed Spider’s support to deliver maximum media and online traction. Operating in a crowded charity sector, MS International Federation needed to grow its profile and overall brand awareness through a deep-rooted sense of familiarity and trust. To do this the Agency created fresh hooks to attract media and deliver new supporters
The Agency was appointed just four weeks before the launch and had to develop a concept that would not only fit in with the bold and empowering spirit of Kiss Goodbye to MS but would work globally as well.
The Agency creative centred on getting people to join the MS Squad by snapping their ‘gameface’ lipstick selfie whilst challenging five friends to do the same.
And it worked!
MS INTERNATIONAL FEDERATION – a Spider client for 18 months and counting!
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Spider were appointed the PR and Social agency for luxury sleep company, RESTED in the Winter of 2017. Spider consistently raised brand awareness in a crowded market, educating the media on the benefits of quality sleep products with RESTED at the forefront.
The consumer PR team created a plan which ensured cut through, by directly targeting key luxury media and connecting with influential people. Spider arranged for key journalists to have private tours of the RESTED showroom for large feature pieces and created the ‘PJ party’ creative,
Journalists undertook a sleepover at the RESTED sleep loft, with Fabulous Magazine, Health & Fitness, Daily Telegraph and Metro in attendance.
As well as outreach to consumer and business media, building the brand story, Spider also created and then managed the social channels across Facebook and Twitter, producing content and working with influencers to ensure RESTED is known. Then to top it all In the summer of 2018, Spider secured a procurement opportunity with BA
Rested – a really good reason to go to bed with anyone…
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Sexual wellness brand Satisfyer approached Spider to be its UK PR partner. The brand was already working with other agencies in the PRGN (Public Relations Global Network – a worldwide association of independent agencies where Spider is the UK representative). The brief was to create a global launch campaign that would work across many different territories.
In particular, the challenge was to take away the stigma often associated with adult toy brands by positioning Satisfyer as a lifestyle product and opening it up to the mainstream media.
Commissioning a sex and relationship expert (now part of the in-house Satisfyer team) and focusing on female sexuality to make national headlines.
The Spider campaign has ushered sexual wellness into the mainstream by hosting regular blogger and media events to educate journalists about the brand’s extensive range of products and has helped it win international awards for design and function.
The Agency is recognised as delivering stand out work in this specialised category
Satisfyer – a Spider client for 2 years and counting!
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PEOPLE REACHED IN THE FIRST TWO MONTHS,
RECORDINGS FROM VIVIENNE WESTWOOD AND BEN FOGLE
When the Bumblebee Conservation Trust first came to us with a challenge – to save the bumblebee from extinction – we were a little overwhelmed (but in a good way.) They wanted us to educate consumers on the importance of bumblebees to our eco-system (and encourage people to sign up for BeeWalks and plant bee-friendly flowers.
We thought that the best way to garner public support and highlight the issue of a world without bumblebees was to round up a bunch of celebrities and get them to record a short video describing the importance of the bumblebee on our society.
Through the BeeWalks, the Bumblebee Conservation Trust was able to track the number of bumblebees in different areas across the UK and monitor the different types.
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Over 10k dolls knitted
Reach (including 3 broadcast pieces)
The Royal Navy and Royal Marines Children’s Fund is the Navy’s best kept secret, the only charity dedicated to supporting children whose parents serve or have served in the Navy.
Over the years Spider has been called upon to create exciting and newsworthy campaigns to raise the profile of the charity and the latest campaign was no different. Always given an open brief to devise something wonderful and unique, Spider had the idea of helping children cope with parents who go on overseas tours for long periods.
The Agency commissioned a children’s book ‘Zoe And The Time Rabbit’ which tackled the concept of ‘kid years’ a description the Agency coined, for the measurement of time i.e. 6 months to a 6 year old is the equivalent of 20% of the child’s memorable life.
The publication of the book resulted in considerable press and broadcast media who embraced the new concept of ‘kid years’.
All with the comfort factor of the Spider guarantee, which means there is never the likelihood of paying for coverage or social media results which are not delivered. Something that resonates with ALL clients, but especially those in the charity sector where funding is so precious
ROYAL NAVY ROYAL MARINES CHILDRENS FUND – a Spider client for 9 years and counting!
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Cuisinart kitchen appliances are a household name in the US and needed help to stand out from the crowd in the UK market. Launching a new ‘style’ range – stunning appliances in gorgeous colourways intended to make a statement in the kitchen – Cuisinart appointed Spider to manage its social media including content creation, advertising, community management and influencer partnerships
With the priority aim of increasing awareness and sales through John Lewis, the Agency focused on delivering a highly targeted campaign to deliver quick and measurable ROI. This included link click advertising targeting John Lewis customers and avid foodies whilst running an influencer campaign alongside.
Cuisinart achieved measurable sales increase and the Agency’s contribution proved to be an essential ingredient in the mix
CUISINART – a Spider client for 18 months and counting!